Advantia Strengthens In-House Data Team

With the Merlin Marketplace e-commerce platform at the centre of Advantia’s drive to combat the threat from Amazon Business they have enhanced their head office team with the appointment of experienced Data and Administration Executive, Karen Roberts.

Karen, who is a black belt in Karate and a member of the Institute of Advanced Motoring, has a wealth of experience in data collection, data verification and reporting.  Her previous roles have included providing financial and management information for international businesses and she has a proven track record of analytical skills which made her the perfect choice for this vital role within the Advantia team.

Merlin Marketplace is Advantia’s own e-commerce solution for their members to compete against the threat posed by Amazon Business.  More than two years ago Advantia made the decision to manage their data in-house to make certain the data on Merlin conforms to their high standards and Karen is an additional resource within Advantia’s data team.

Advantia’s Operations Director, Beck Miller said “Karen joined us in February and from day one impressed me with her advanced Excel skills, her attention to detail which is wonderful, and if she has a task to do no matter how challenging, I know Karen will make it happen.  She is serious about her work, has a great sense of fun and has already proven herself to be a very capable and valuable addition to our data team.”

The Data and Administration Executive role includes collating and verifying product data and images, querying discrepancies, investigating and rectifying data errors, re-writing customer facing product text, producing a wide range of reports for all head office departments and pricing for Advantia publications.

Karen Roberts added “I am so pleased to be part of the Advantia team. The work I do is varied so I work with pretty much everyone at head office. I think they have gotten used to my sense of humour now and I get a great deal of satisfaction knowing that I am helping them and our members; and what I do matters.”



For more information contact:

Karen Nicholls
Roar Marketing Limited
102 Loughshaw
B77 4LZ


Tel: 01827 897 142
Mobile: 07817 648997

By Laura at 9 Jun 2017, 16:19 PM