Swift Business Solutions Organise Major Charity Event Day For Midlands Air Ambulance

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Swift Business Solutions Organise Major Charity Event Day For Midlands Air Ambulance

Advantia member, Swift Business Solutions recently organised a Family Fun Day in aid of Midlands Air Ambulance raising much needed funds for this essential service that operates over six Midlands counties.

Swift, based in Aldridge in the West Midlands has been supporting Midlands Air Ambulance as their nominated charity for 2016 with regular fund raising activities, with their largest fund raising event taking place on the 4th September.  Swift organised and marketed a Family Fun Day in partnership with another local business, Midland Karting Centre.

Money was raised through a car boot, on-line auction, go-karting, lots of children’s activities and donations from the many people who attended.  The Midlands Air Ambulance were there with a stand and staff to also support the event.

“We felt that Midlands Air Ambulance was a well-known local charity doing fantastic work, and the area they cover is our own main operating area so we feel that by supporting the air ambulance we are supporting our customers too.” Commented Sarah Grice, Operations & Development Director, Swift Business Solutions.

Midlands Air Ambulance operates three air ambulances across the West Midlands, Shropshire, Staffordshire, Gloucestershire, Worcestershire and Herefordshire getting patients to hospital within the “Golden Hour” which is 60 minutes after their injury which dramatically increases the patient’s chances of survival.  Each Midlands Air Ambulance mission costs £2,500 and more than £7 million is needed every year to keep the service in the air.

Sarah Grice continued “We were determined to make the Family Fun Day a success so we spent a lot of time organising the event and making sure there were lots of activities for all ages. We also heavily marketed the event via email and social media to our customers and our network of suppliers and business contacts in the Midlands area.  So, not only did our marketing campaign make the event itself a great success but we also did a great deal to raise awareness of the Midlands Air Ambulance and their work to literally thousands of people across the Midlands area, and we had great fun too as you can see from the photos!”

Swift Business Solutions Limited has been operating for almost 50 years and was one of the founding members of Advantia Business Solutions.

For more information contact:

Beck Miller - Advantia Business Solutions Limited,
64 Albion Court,
Attleborough Road,
Nuneaton, Warwickshire
CV11 4JJ
Tel: 02476 373738      Email: rebecca.miller@advantia.co.uk     

Karen Nicholls - Roar Marketing Limited
102 Loughshaw,
B77 4LZ
Tel: 01827 897 142     Email: karen@roarmarketing.co.uk


By Laura at 4 Sep 2016, 15:00 PM