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So, just what's in a rebrand?

By Steve Harrop at 29 Sep 2017

There are a number of good reasons for rebranding of a business and with the changes we're introducing to our strategic model over the next 12-18 months that involve stakeholders of all types - members, suppliers and the internal team - we feel it's the time to look at the identity of Advantia and clarify its direction. Here's the thinking behind what you see in a subtle but impactful change in brand image.

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