After a tough 2017 for many in the UK OP industry, 2018 will be the year of consolidation as acquisitions and mergers across all sectors of the industry rise. It seems clear to me that the largest players will be aggressive, especially if cash rich, to invest in small to medium size enterprises in order to build sales and realise new customers and opportunity. That said, it would seem that diversity will be the key rather than buying more of the same traditional companies that are struggling.
There are a number of good reasons for rebranding of a business and with the changes we're introducing to our strategic model over the next 12-18 months that involve stakeholders of all types - members, suppliers and the internal team - we feel it's the time to look at the identity of Advantia and clarify its direction. Here's the thinking behind what you see in a subtle but impactful change in brand image.