Our ethos is simple. We exist to make our members more successful.

Advantia is an award winning dealer group founded in 1989 and we have always done things differently beyond the traditional dealer group models.  We take the longer-view so our members stay ahead of competitors large and small and have a measureable competitive advantage.

  • Run by the members for the members
  • Not for profit, all surpluses are invested back into member benefits
  • Exclusive Merlin Marketplace e-commerce platform developed for our members
  • Centrally managed product data
  • From traditional to stockless models with proven overhead and trading savings
  • Diversification product strategy driving members sales into new markets and product sectors
Advantia Infographic
Strengthening your competitive edge


Strengthening your competitive advantage

We have a small expert team of head office personnel. We partner with leading solution providers to deliver ground-breaking initiatives to our members, quickly and efficiently.

We firmly believe that having accurate data is the secret of success but have never found a partner that can deliver data to our own extremely high standards.  We now manage our data in-house through our Merlin Marketplace e-commerce platform, controlling all information from one central point.

  • Product data managed in-house
  • Wide range of indispensable marketing tools
  • Buying power and a purchasing strategy to grow sales for members
  • IT integration with all back-office systems
  • Support – if you’ve got an issue call us, we are here to help