 |  | Bob Geens - Chief Executive
bob.geens@advantia.co.uk
Direct Line: 07971 275498
In conjunction with the Advantia Board of Directors, Bob leads the strategic development of the group. With responsibility for the recruitment of new members Bob also gives advice and hands on assistance helping our members win national contracts and convert major business opportunities. Bob is also a member of the Supply Chain Fusion Steering Committee, working closely with Spicers. |
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 |  | Bev Boden - Financial Director
bev.boden@advantia.co.uk
Direct Line: 02476 580944
Bev is responsible for the group’s financial and management accounts. As Company Secretary Bev looks after legal and financial issues that affect Advantia, such as the Articles of Association and new legislation, as well as all personnel matters. Bev also manages the various training initiatives offered to Advantia members. |
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 | | Graham Cundick - Chairman
Having graduated from the University of Manchester with a degree in Management Sciences, Graham’s business career started with Ofrex Office Supplies Limited in 1982 as a Sales Rep working in the City. Graham worked in a variety of Sales and Marketing Management positions over the next 4 years before moving into the Biusiness to Business Mail Order business when he joined Misco Computer Supplies as European Marketing Manager in 1986 responsible for Product Marketing in the UK, Germany and Italy.
Shortly after Misco was sold to RS Components in 1988 Graham was approached to join Neat Ideas as their Merchandising Controller responsible for sales, margin and advertising expense across their entire product assortment. Rapid growth was achieved through the expansion of the product assortment, the development of niche catalogues, wider catalogue circulation and aggressive new customer acquisition programmes.
Following the sale of Neat Ideas to Kaiser and Kraft in 1990, Graham was approached to join Viking Direct as their Merchandising Director and first employee outside the US to launch the business in the UK. Following the successful launch of the business and rapid achievement of profitability Graham took on the role of European Merchandising Director being responsible for the set up and establishment of the Viking Direct business in 10 more European countries and Australia. During this period of rapid expansion from 1990 to 1998 sales grew from $0 to over $1 billion.
Following the sale of Viking to Office Depot Graham was promoted to Senior Vice President of Merchandising and Marketing for Europe across the mail order, retail and contract channels and was an integral member of the team that was responsible for the acquisition of Guilbert in 2003.
By 2006 Office Depots European annual revenues were in excess of $3.5 billion.
Graham is now a Director of a Database Management and Software development company based in Oxford.
Graham lives in Northampton and has two daughters aged 13 and 15, |
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 | | Steve Keen - Purchasing/IT Director
steve.keen@advantia.co.uk
Direct Line: 02476 580941
Steve manages the group’s purchasing and operations activities. He negotiates the most competitive prices and logistics solutions with the office products industry’s leading suppliers and wholesaler. Steve and his operations team are responsible for collating and disseminating the wide range of data used by Advantia members, industry systems providers and Advantia head office. Steve is also a member of the Supply Chain Fusion Implementation Team, working closely with Spicers. |
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 | | Fiona Wells - Catalogue and Publications Manager
fiona.wells@advantia.co.uk
Direct Line: 02476 580952
As a member of the marketing team, Fiona manages the creation, development and production of Advantia’s consumer marketing programme, including the annual catalogue, mailers, flyers and email marketing campaigns. Working with the Advantia Marketing Committee and strategic suppliers her role is integral to Advantia’s strategy to deliver effective marketing tools to members. Fiona is also a member of the Supply Chain Fusion Implementation Team, working closely with Spicers. |
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