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Advantia is a not-for-profit dealer group run for the sole purpose of enabling our members to be highly competitive and highly profitable.

We are 100% owned by our members, and each member has an equal share in the group regardless of the size of their business or when they joined Advantia.

We operate completely differently to any other dealer group.  Our business model cuts our members costs, eliminates complexity and gives them time to devote to sales and growing their business.


The Advantia Truline partnership is good for independent dealers because it will keep you competitive in the current market. The wholesale system is not sustainable.
Mike Heaps, Sales & Marketing Director Premier Office Supplies Limited